BlackBerry chooses more traditional route to drum up buzz over Super Bowl ad

TORONTO – After a week of massive hype for its new smartphones, BlackBerry has decided to remain secretive about its Super Bowl commercial in an effort to squeeze every bit of juice out of the pricey advertising campaign.

The Waterloo, Ont.-based company, formerly known as Research In Motion (TSX:RIM), released a single frame of the 30-second TV spot on Friday, without any explanation of what it was, or what it meant.

The move goes against the trend of unleashing Super Bowl ads on the Internet ahead of the big game in an effort to generate extra hype.

This year, smartphone competitor Samsung chose to release its commercial starring comedians Seth Rogan and Paul Rudd on Thursday. Other major companies like Mercedes and Coke have also put their ads online.

Recent statistics have shown that advertisers gain more traction from their Super Bowl TV spots if they’re released online before the event, which takes place on Sunday.

Last year, the Super Bowl ads uploaded to YouTube before the game were viewed 600 per cent more times, an average of 9.1 million views, compared to the ones that were put online after the game, according to the streaming video service owned by Google.

Going against the trend, the BlackBerry maker will keep smartphone users guessing about what their advertisement is about and who it might feature. Certainly the company’s publicity team carefully chose which frame to release as its sneak preview.

The frame shows an early 1980s Honda Accord is parked alongside a meter. Behind it, there’s a colourful explosion of powder in front of stairs leading up to apartment No. 437.

The clues would suggest harkening back to the birth of the IBM personal computer, introduced to the market in 1981 using the coding 437 as its original character set, or more simply, the appearance of its font on screen.

It may be a clue because BlackBerry chief executive Thorsten Heins has touted the launch of the new smartphones this week as a new era in mobile computing because the devices have nearly the same amount of processing power as a personal computer.

All of that won’t be proven true or false until the game on Sunday evening where the BlackBerry ad will air sometime after the third quarter, the company said.

The Super Bowl is the most-watched television event of the year, drawing 111.3 million U.S. viewers in 2012.

In Canada, last year’s broadcast drew a record 8.1 million viewers.

The event is also the most expensive event for advertisers, costing an average of $ 3.4 million for a 30-second spot on NBC last year, according to ratings firm Nielsen.

This year, estimates for how much CBS is charging for a 30-second spot vary wildly from between $ 3.6 million to $ 4 million. CTV declined to say how much it charges for Canadian airtime.

Also slated in the Super Bowl commercial lineup are advertisements from the Bank of Montreal (TSX:BMO), with different versions airing on both sides of the border.

In the U.S., the company has purchased airtime in the midwest where its banks have a strong presence under the BMO Harris Bank brand. In the commercial, dubbed “Dream Home,” a young couple ponders the possibilities of buying a home, before they’re surprised when a real estate agent throws up a “For Sale” sign right in front of them.

BMO has also bought airtime in Canada, though it will be showing a commercial that has already aired during prime time.

Last year, a Harris-Decima Canadian Press poll found that more Canadians planned to watch the Super Bowl ads than the football game itself.

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Jenna Miscavige Hill Pens Revealing Scientology Book

02/01/2013 at 08:00 PM EST

Jenna Miscavige and her uncle David inset

Michael Murphree; Inset: Polaris

What was it like to grow up inside Sea Org, the Church of Scientology's most elite body?

In her memoir Beyond Belief, excerpted exclusively below, Jenna Miscavige Hill describes her experiences at the Ranch, a San Jacinto, Calif., boarding school for children of Scientology execs. The niece of church head David Miscavige, she was raised away from her parents, then worked within Sea Org until leaving Scientology in 2005.

Now living near San Diego, married to Dallas Hill and mom to their children Archie, 3, and Winnie, 10 months, she's telling her story, she says, to increase awareness about Scientology: "I realize every day how lucky I am to have gotten out." (When asked to comment on the book's portrayal of its members, the church stated they had not read the book but that "any allegations of neglect are blatantly false.")

Jenna's parents, Ron and Blythe Miscavige, high-ranking members of Sea Org, sent both Jenna and her older brother Justin to the Ranch. There, at age 7, in accordance with Scientologists' belief that they are "Thetans," or immortal spirits, Jenna signed a billion-year contract.

I tried to write my name in my best cursive, the way I'd been learning. I had goose bumps. Just like that, I committed my soul to a billion years of servitude to the Church of Scientology.

Sea Org was run like the Navy: Members wore uniforms and managed all aspects of the church. Married members couldn't have kids; those who already did sent them to be raised communally.

A Sea Org member was required to be on duty for at least 14 hours a day, seven days a week, with a break for an hour of 'family time.' I was too young to understand that seeing your parents only one hour a day was highly unusual.

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Healthier schools: Goodbye candy and greasy snacks

WASHINGTON (AP) — Goodbye candy bars and sugary cookies. Hello baked chips and diet sodas.

The government for the first time is proposing broad new standards to make sure all foods sold in schools are more healthful, a change that would ban the sale of almost all candy, high-calorie sports drinks and greasy foods on campus.

Under new rules the Department of Agriculture proposed Friday, school vending machines would start selling water, lower-calorie sports drinks, diet sodas and baked chips instead. Lunchrooms that now sell fatty "a la carte" items like mozzarella sticks and nachos would have to switch to healthier pizzas, low-fat hamburgers, fruit cups and yogurt.

The rules, required under a child nutrition law passed by Congress in 2010, are part of the government's effort to combat childhood obesity. While many schools already have made improvements in their lunch menus and vending machine choices, others still are selling high-fat, high-calorie foods.

Under the proposal, the Agriculture Department would set fat, calorie, sugar and sodium limits on almost all foods sold in schools. Current standards already regulate the nutritional content of school breakfasts and lunches that are subsidized by the federal government, but most lunch rooms also have "a la carte" lines that sell other foods. And food sold through vending machines and in other ways outside the lunchroom has not been federally regulated.

"Parents and teachers work hard to instill healthy eating habits in our kids, and these efforts should be supported when kids walk through the schoolhouse door," said Agriculture Secretary Tom Vilsack.

Most snacks sold in school would have to have less than 200 calories. Elementary and middle schools could sell only water, low-fat milk or 100 percent fruit or vegetable juice. High schools could sell some sports drinks, diet sodas and iced teas, but the calories would be limited. Drinks would be limited to 12-ounce portions in middle schools, and 8-ounce portions in elementary schools.

The standards will cover vending machines, the "a la carte" lunch lines, snack bars and any other foods regularly sold around school. They would not apply to in-school fundraisers or bake sales, though states have the power to regulate them. The new guidelines also would not apply to after-school concessions at school games or theater events, goodies brought from home for classroom celebrations, or anything students bring for their own personal consumption.

The new rules are the latest in a long list of changes designed to make foods served in schools more healthful and accessible. Nutritional guidelines for the subsidized lunches were revised last year and put in place last fall. The 2010 child nutrition law also provided more money for schools to serve free and reduced-cost lunches and required more meals to be served to hungry kids.

Iowa Sen. Tom Harkin, a Democrat, has been working for two decades to take junk foods out of schools. He calls the availability of unhealthful foods around campus a "loophole" that undermines the taxpayer money that helps pay for the healthier subsidized lunches.

"USDA's proposed nutrition standards are a critical step in closing that loophole and in ensuring that our schools are places that nurture not just the minds of American children but their bodies as well," Harkin said.

Last year's rules faced criticism from some conservatives, including some Republicans in Congress, who said the government shouldn't be telling kids what to eat. Mindful of that backlash, the Agriculture Department exempted in-school fundraisers from federal regulation and proposed different options for some parts of the rule, including the calorie limits for drinks in high schools, which would be limited to either 60 calories or 75 calories in a 12-ounce portion.

The department also has shown a willingness to work with schools to resolve complaints that some new requirements are hard to meet. Last year, for example, the government relaxed some limits on meats and grains in subsidized lunches after school nutritionists said they weren't working.

Schools, the food industry, interest groups and other critics or supporters of the new proposal will have 60 days to comment and suggest changes. A final rule could be in place as soon as the 2014 school year.

Margo Wootan, a nutrition lobbyist for the Center for Science in the Public Interest, says surveys done by her organization show that most parents want changes in the lunchroom.

"Parents aren't going to have to worry that kids are using their lunch money to buy candy bars and a Gatorade instead of a healthy school lunch," she said.

The food industry has been onboard with many of the changes, and several companies worked with Congress on the child nutrition law two years ago. Major beverage companies have already agreed to take the most caloric sodas out of schools. But those same companies, including Coca-Cola and PepsiCo, also sell many of the non-soda options, like sports drinks, and have lobbied to keep them in vending machines.

A spokeswoman for the American Beverage Association, which represents the soda companies, says they already have greatly reduced the number of calories kids are consuming at school by pulling out the high-calorie sodas.

___

Follow Mary Clare Jalonick on Twitter at http://twitter.com/mcjalonick

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Jerry Brown targets enterprise zone program

SACRAMENTO — During his state of the state address last week, Gov. Jerry Brown detoured from his high praise for state government's recent thrift to take aim at a program that he says wastes hundreds of millions of tax dollars.

Brown's previous efforts to scale back or eliminate the $700-million Enterprise Zone Program gained little traction with lawmakers. The program, which gives employers tax credits of up to $37,000 for each hire they make in areas designated as blighted, has survived despite numerous studies concluding that it does little to create jobs or development.

Many businesses that receive the credits are in tony neighborhoods where there has been no blight for years. Tax breaks are going to companies in such places as San Francisco's trendy SOMA district and sections of city waterfront where real estate prices are stratospheric and Michelin-starred restaurants abound.

Parts of Santa Clarita, a suburban community that is hardly depressed, make up an enterprise zone, which could benefit warehouses and the Hollywood film companies that shoot movies in them.

Under a law that has not been updated for years, those areas are deemed as blighted as the zone in Compton or the one in rural Calexico, where unemployment is above 30%.

Three in four state legislators have enterprise zones in their districts, where local businesses benefit from them. And a group formed by supporters of the zones say they have provided a major boost to the state economy.

Craig Johnson, president of the California Assn. of Enterprise Zones, said after Brown's address that in 2011 the zones retained or created more than 124,000 jobs "in some of our state's most distressed communities."

His organization credits the zones with helping to save the state millions of dollars by moving Californians off government aid and into jobs that would not otherwise exist.

Brown says the program has not been shown to create jobs and at best merely rewards employers for moving from one city to another, something state taxpayers should not be subsidizing.

A new report from the state Department of Housing and Community Development says that in many cases the tax credits, used as incentives to draw companies to depressed areas to create jobs, are discovered and sought years after location and hiring decisions are made.

Brown included a detailed critique of the program in his 2011 budget plan with essentially the same finding. It noted that consultants scour the state to find companies that are eligible for the credits but not collecting them, then sign the businesses as clients and receive a commission on the windfall.

"Clearly taxpayers' behavior to relocate or expand is not being driven by the existence of the EZ program if they have to be told that the program exists after they have already relocated or expanded," the budget document said.

A 2009 review by the nonpartisan Public Policy Institute of California had already concluded that the tax breaks created no net increase of jobs in the areas where credits were available.

Brown wanted to eliminate enterprise zones in 2011, but lawmakers balked and Brown backed off. Now, the governor has a different approach, proposing that companies be required to collect the credit within a year of an employee's hire. An administration paper outlining the proposal calls the idea a common-sense reform that would eliminate the retroactive "loophole."

Such a change, which the administration could put into effect without going through the Legislature, would save the state $310 million over five years, officials say, for roughly a 10% cut in the program.

Administration officials said the governor would also seek legislation to reduce the program in other ways. Options include remapping the zones and reducing the amount of each tax credit.

Johnson responded to Brown's claim that the program was not working by issuing a statement immediately after the governor's speech saying, "Nothing could be further from the truth."

He said his organization is still studying Brown's proposal.

Legislative leaders said they welcomed a review of the program but were otherwise noncommittal.

Senate President Pro Tem Darrell Steinberg (D-Sacramento) said he believes some of the tax breaks granted through the program have helped create jobs, but said that "no program that has existed for a long time can be immune from real scrutiny.''

patrick.mcgreevy@latimes.com

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Fireworks Explosion on Chinese Highway Kills 26

BEIJING (AP) — A truck carrying fireworks ahead of Chinese New Year celebrations exploded and destroyed part of an elevated highway Friday in central China, killing at least 26 people as it sent vehicles plummeting 30 meters (about 100 feet) to the ground, state media said.

The huge blast destroyed an 80-meter (80-yard) stretch of highway outside the city of Sanmenxia in Henan province, and was powerful enough to shatter windows of a nearby truck stop.

Emergency crews closed the highway at the accident site, said China National Radio, which reported the death toll of 26. The Xinhua News Agency reported four deaths but said search and rescue efforts were continuing. At least 15 people were injured and sent to nearby hospitals, the Henan Commercial Newspaper reported.

Photos posted on the popular news site Sina.com by Chinese netizens showed a stretch of elevated highway gone, with a truck perched precariously at the broken edge. Other photos showed wrecked trucks below and blackened chunks of scattered debris, including collapsed sections of highway, wrecked trucks and cargo containers.

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BSkyB to offer sports channels online for daily fee

LONDON (Reuters) – BSkyB will offer its popular sports channels online for a daily fee, seeking new customers to offset slowing growth at its core pay-TV service amid sluggish consumer spending.

Sky, Britain’s dominant pay-TV group which provides fixed-line telephony, TV and broadband to 10.7 million households, has adapted its strategy during the economic downturn after years of chasing new subscribers to its core TV offering.

The group added 25,000 subscribers to its pay-TV service in the three months to the end of December, well down on the more than 100,000 users it used to routinely add each quarter.

In response, it has focused on selling more products such as high definition TV and broadband to existing customers, and moving online to reach those not willing to sign up to a monthly contract. The approach has enabled the group to consistently post strong financial results and pay higher dividends.

“Although we expect the consumer environment in 2013 to remain challenging, we have a strong set of plans for the year ahead,” Chief Executive Jeremy Darroch said on Thursday.

Darroch said the group would offer its sports channels, which show everything from Premier League soccer to Formula One motor racing and cricket, on its new online service called Now TV in the next few months.

Viewers, who do not need to sign up to a contract, will be able to pay 9.99 pounds to watch all six Sky Sports channels for 24 hours. It has already shown movies via the online offering to 25,000 customers since its launch last year.

The new internet drive will help BSkyB compete with existing online services such as Lovefilm and with BT Vision, which has won the right to show its own sports content, but it is also having to bet that its existing customers will not downgrade to the cheaper online offering to save money.

CUSTOMER LOYALTY

The group’s performance in the first half of the year showed that, despite the pressures on consumer spending, customer loyalty had remained relatively solid, with subscribers spending on average 568 pounds a year, up 24 pounds on the year before.

“Net additions were slightly below our estimates reflecting the tough consumer environment,” analysts at Numis said. “(But) encouragingly, take up of new products continues to increase, driving customer satisfaction and loyalty.”

Those customers taking all three main services – TV, broadband and telephony – accounted for 33 percent of the user base, up 4 percentage points year on year.

The rise in customers helped the group to post first-half operating profit up 8 percent to 647 million pounds ($ 1 billion) against a forecast of 632 million pounds. Cost control helped the group pay an interim dividend up 20 percent to 11 pence.

“We believe the BSkyB investment case has evolved over the past year or so, with the challenging consumer environment making the addition of new households to the (pay-TV) service more difficult,” Numis said.

“The group has rightly prioritized the increased penetration of multiple products, notably HD and broadband, which drive average revenue per user and reduce churn over the medium/long term. We are supportive of investment in products such as Now TV which offer an attractive risk/return in our view.”

Shares in BSkyB were up 1 percent to 819 pence in mid-morning trade, following a 21 percent rise in the last 12 months, and valuing the group at 13.2 billion pounds.

(Reporting by Kate Holton; Editing by Rhys Jones and Mark Potter)

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Steven Tyler Auditions in Drag for American Idol

TV Watch

American Idol

By Steve Helling

01/31/2013 at 10:35 PM EST

Steven Tyler sings before the AFC Championship NFL football game, Jan, 22, 2012

Elise Amendola/AP

Former judge Steven Tyler made a surprise cameo on American Idol Thursday night – dressed as a woman. Calling himself Pepper LaBeija after the famous drag queen featured in the 1990 documentary Paris Is Burning, Tyler wore a blonde wig, snakeskin miniskirt and fake breasts that honked when squeezed. (There will be no "Dude Looks Like a Lady" jokes because, frankly, he didn't.) Looking eerily like Joan Rivers, Tyler blew kisses at the camera and reduced judge Keith Urban to hysterical laughter.

But Tyler's appearance was actually not the most over-the-top performance on Thursday's show. That distinction belonged to Zoanette Johnson, a 19-year-old Tulsa resident who performed an overblown version of "The Star Spangled Banner." It was unclear whether her audition, which featured exaggerated gestures throughout, was elaborate performance art or an authentic effort at singing. The judges looked ambivalent, too, but then unanimously (though reluctantly?) voted for her to advance to the Hollywood round.

Other odd auditions included Halie Hillburn a 26-year-old singing ventriloquist with a puppet named Oscar. He was either a bear or a dog. Whatever he was, the judges told her to lose Oscar and showcase her strong voice instead. Karl Skinner from Joplin, Mo., performed a fitful version of James Brown's "I Feel Good." His voice was pleasant, but he may be a contestant better in small doses.

There was none of the earlier drama between the judges during the show. Mariah Carey and Nicki Minaj no longer interact, not even to roll their eyes when the other one speaks. It doesn't feel like polite indifference – it feels like a calculated decision to ignore each other. Either way, their lack of drama has allowed for sweeter moments to shine through.

For example: Sign language teacher Nate Tao, who was raised by deaf parents, performed a version of Stevie Wonder's "For Once in My Life" that impressed he judges. "You're unassuming," said Randy Jackson before the panel unanimously put him through. "You looked like you were going to do my taxes."

The last contestant of the night was Kayden Stephenson, a 16-year-old battling cystic fibrosis. Looking years younger than his age – with looks reminiscent of a young Aaron Carter – he performed a nice version of Stevie Wonder's "I Wish." Minaj compared him to a "baby Michael [Jackson]," which may have been an overstatement.

In total, 45 singers from the Oklahoma auditions advanced to the next round. We only got to see five of them – which means there are surely some surprises in store when the show heads to Hollywood next week.

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Hedgehog Alert! Prickly pets can carry salmonella

NEW YORK (AP) — Add those cute little hedgehogs to the list of pets that can make you sick.

In the last year, 20 people were infected by a rare but dangerous form of salmonella bacteria, and one person died in January. The illnesses were linked to contact with hedgehogs kept as pets, according to a report released Thursday by the Centers for Disease Control and Prevention.

Health officials on Thursday say such cases seem to be increasing.

The CDC recommends thoroughly washing your hands after handling hedgehogs and cleaning pet cages and other equipment outside.

Other pets that carry the salmonella bug are frogs, toads, turtles, snakes, lizards, chicks and ducklings.

Seven of the hedgehog illnesses were in Washington state, including the death — an elderly man from Spokane County who died in January. The other cases were in Alabama, Illinois, Indiana, Michigan, Minnesota, Ohio and Oregon.

In years past, only one or two illnesses from this salmonella strain have been reported annually, but the numbers rose to 14 in 2011, 18 last year, and two so far this year.

Children younger than five and the elderly are considered at highest risk for severe illness, CDC officials said.

Hedgehogs are small, insect-eating mammals with a coat of stiff quills. In nature, they sometimes live under hedges and defend themselves by rolling up into a spiky ball.

The critters linked to recent illnesses were purchased from various breeders, many of them licensed by the U.S. Department of Agriculture, CDC officials said. Hedgehogs are native to Western Europe, New Zealand and some other parts of the world, but are bred in the United States.

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Online:

CDC report: http://www.cdc.gov/mmwr

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Californians more optimistic about state's direction

By Chris Megerian, Los Angeles Times

January 31, 2013, 8:12 p.m.

SACRAMENTO — Californians are more optimistic about the direction of their state and the condition of its economy than they have been in years, according to a new poll by the Public Policy Institute of California.

The upbeat outlook comes weeks after Gov. Jerry Brown announced that the state's deficit had been wiped out with help from tax hikes approved by voters in November. In the poll, the governor received his highest approval rating since being elected in 2010.

Fifty-one percent of those surveyed said they approved of Brown's job performance, up from 41% in September. Although Californians remain concerned about the state budget, for the first time in six years a majority of residents said the state was headed in the right direction.

"Right now, people are happy about the way it's worked out," said Mark Baldassare, president and chief executive of the Public Policy Institute of California.

The poll findings were released as state finances were further bolstered by an unexpected surge in revenue, with tax receipts coming in at $5 billion above projections in January. On Thursday, the Wall Street rating agency Standard and Poor's bumped California up a notch, a nod that the state is moving in the right direction.

The boost to an "A" grade means California no longer has the lowest credit rating of any state (that's now Illinois). The agency said in a report, however, that it views the state's "budget repair effort as a work in progress."

As the state regains its financial footing, the governor's plan to shift more dollars to school districts with high numbers of English learners and students from low-income families appears popular. The poll showed 75% of respondents, including a majority of Republicans, support the idea.

Even lawmakers are regaining ground. The Legislature's approval rating, as low as 9% in the institute's polls in recent years, has rebounded to 41%.

chris.megerian@latimes.com

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World Briefing | Asia: Factory Owners Arrested in Bangladesh

The Bangladeshi police have arrested two owners of a factory that caught fire last week, resulting in the deaths of seven workers, in the latest blaze to strike the country’s garment export industry. Late Tuesday night, the police arrested Sharif Ahmed, chairman of Smart Export Garments, and his colleague, M. D. Zakir Ahmed. The Smart Export factory was manufacturing clothing for several European clothing brands.

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